Marketing News, New Products

Boka Partners with Grillo’s Pickles for National Pickle Day

Timed for National Pickle Day, Nov. 14, this unique toothpaste combines the crisp taste of cucumber and dill with Boka’s innovative approach to oral health.

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By: Lianna Albrizio

Associate Editor

Boka doesn’t want consumers to be in a dilly of a pickle when it comes to their oral health. So the wellness brand teamed with Grillo’s Pickles to bring a tangy twist to consumers’ brushing routines with its new Cucumber Dill toothpaste. Timed for National Pickle Day, Nov. 14, this unique toothpaste combines the crisp taste of cucumber and dill with Boka’s innovative approach to oral health. Infused with nano-hydroxyapatite (n-Ha), Boka’s fluoride-free, enamel-strengthening formula deli...

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